AI Insights · Timothy · July 2025
Top 5 Free-to-Play iOS Games in the UK, Q2 2025
Explore the performance of the leading free-to-play iOS games in the UK during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the UK iOS gaming scene saw significant activity among the top free-to-play games. Here's a look at the performance of the leading titles, with data provided by Sensor Tower.
Kingshot from Century Games Pte. Ltd. saw a remarkable rise in weekly revenue, starting at around $36K and reaching approximately $306K by the end of June. Weekly downloads peaked at nearly 102K in late May, while active users grew from 23.8K to 84.8K throughout the quarter.
Block Blast！, published by Hungry Studio, maintained a steady download rate, averaging around 48K weekly. The game experienced a gradual decline in active users, starting from 2.1M and ending at 1.56M.
Color Block Jam by Rollic Games showed consistent weekly revenue, primarily fluctuating between $140K and $190K. Downloads decreased over the quarter, falling from 49K to about 20K, while active users remained stable at around 260K.
Roblox from Roblox Corporation continued to perform robustly, with weekly revenue varying between $68K and $102K. The game’s downloads saw a high of 44K in late May, and active users increased from 2.8M to 3.7M.
Lastly, Offline Games - No Wifi Games by Moreno Maio displayed steady downloads, peaking at 38K in late May. Revenue remained modest, averaging around $2K weekly, while active users fluctuated, ending the quarter at 555K.
For more detailed insights and data analysis, visit Sensor Tower.
